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Toto Wolff Preparing to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6bn – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in a change of ownership structure last September.

Wolff, who owns one-third of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

An official representative stated: "We will be making no official statement on the matter. The governance of the team stays unaltered, and all three partners are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

The deal would represent a substantial rise in worth of the Mercedes team after Ineos Group bought its share for £208m in 2022.

The rise reflects the growth in valuations of F1 teams recently due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at the box office.

It is the actor's top-grossing movie and the most successful sports film to date.

Current Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

The writer

Cheryl Moore

A digital strategist with over a decade of experience in SEO and content marketing, specializing in helping UK businesses thrive online.

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